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Saralie SlonskySaralie Slonsky has spent over 25 years as a healthcare communications senior executive and strategic counselor, designing targeted strategies to address a broad spectrum of corporate and marketing goals and influence a wide range of audiences. Her highly diversified agency experience includes strategic planning, creative development, public affairs, public policy support, corporate positioning, issues management and internal communications.
She has managed the launch of - and sustaining support for - diverse categories of prescription and OTC pharmaceuticals and related healthcare products and services. She also created reputation management programs for major pharmaceutical companies, equipment manufacturers and healthcare providers.
Now an independent consultant, Saralie was a member of the strategic planning group that founded Burson Marsteller’s pioneering healthcare communications division, helping to drive the development of breakthrough healthcare communications vehicles which remain today as best practice standards. Later, she led the establishment of Dentsu Burson Marsteller’s healthcare practice and then moved to Cohn & Wolfe to help restructure their health care division.
Earlier she managed the food, wine and nutrition program at Ted Sills, ultimately combining her food marketing background and health care experience to develop nutrition marketing programs for companies with a stake in diet and health. At the outset of her career, Saralie developed communications strategies for financial services companies, Paine Webber and Merrill Lynch, more recently calling on this experience to support the corporate and marketing goals of emerging bio-tech companies.
Saralie served as an industry liaison for the American Medical Association, a consultant to the Lupus Foundation and American Kidney Foundation, a Board member of Medic Alert and the Women Executives in Public Relations (WEPR) foundation and a charter member and past president of LDEI, a professional association for the wine, food and hospitality industries. She is currently an adjunct professor for communications at New York University School of Continuing Education and a member of American Society for Training and Development.
She received a bachelor of arts degree in international relations and communications from the University of Wisconsin and Emerson College, and post-graduate certificates from the Universities of Leiden (Netherlands), Mexico, New York Institute of Finance and the L’Academie Francaise in Paris. Saralie is based in New York.
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