Patty Keiler
Patty Keiler is adept at making highly technical medical topics understandable for
the public. She has extensive healthcare communications experience
having worked on an array of programs for non-profit associations,
hospitals and pharmaceutical companies. Her capabilities include
strategic planning, drug approval and launch programs, crisis
management, creative brainstorming, media relations and patient
education initiatives.
Previously, Patty played an integral role in building a widely recognized and
respected PR department at Northwestern Memorial Hospital (NMH), a
720-bed teaching hospital in Chicago. Her primary responsibilities
were strategic planning and promotion related to Women’s
Health, Neurology and Cardiology. She also prepared for and managed
internal and external crisis situations.
Prior to Northwestern, Patty worked in the healthcare practice at Porter
Novelli, a global PR agency. She worked on a variety of projects,
including the launch of Boehringer-Ingelheim’s Mobic ®and media outreach for St. Jude Children’s Research Hospital. Patty’s passion for healthcare communications was sparked
during an internship in the PR department at Children’s
Hospital in Columbus, Ohio.
Skilled in media management, Patty has secured hundreds of feature stories in
the press, including placements on “World News Tonight,”
“Today” and “Good Morning America,” as well
as in The Wall Street Journal, USA Today and Associated
Press. Patty also helped to produce award-winning medical
programming for a partnership between NMH and NBC-5. Other projects
include PBS’s “Mini-Med School TV,” Discovery
Health’s “Birth Day” and Lifetime’s
“WomenDocs.”
She has served on the public relations committee for the American Heart
Association and recently was a featured speaker at the Public
Relations Society of America's annual meeting in New York during a
session titled "How to Build a World-Class PR Department."
Patty
holds a bachelor of arts degree in communications, a minor in
marketing and a thematic sequence in political analysis from Miami
University of Ohio. Patty is based in Chicago.
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